Born from years of intensive research and development, Alterna’s goal is to continually push the envelope by revealing the latest in hair care ingredients and technologies to shape the future of professional hair care.

About Alterna

Renowned for the concept of Enzymetherapy® along with its groundbreaking formulations and unsurpassed product performance, Alterna has set the industry standard for the finest hair care products available. Forward thinking, trend savvy and a step ahead of ever-evolving technology, Alterna is an independent beauty company dedicated to ensuring the success of professional stylists worldwide.