Style

boost
BOOST CREAM

Anti-gravity volume cream with healthy shine. Take hair to new heights with American Crew Boost Cream. Formulated to enhance natural definition and separation for healthy volume and shine. Application: Apply a generous amount of product to your hands and work evenly throughout towel-dried hair. For dry hair, a little does a long way. Features: Glycerin and Mineral Oil, Triethanolamine, Thickening Agents (Isoproply Myristtae, Pvp). Benefits: Moisturizing properties that soften hair and add volume, prevents dryness, provides added body and fullness.

$17.95


powder
BOOST POWDER

Anti-gravity volume powder with matte finish. Give hair lift, thickness and a matte finish with American Crew Boost Powder. This weightless powder adds grit for dramatic, gravity-defying texture. And, it can be layered with virtually any other American Crew styling product. Application: Tap the puck a few times to loosen Boost Powder and then pour a small amount into your hand. Sprinkle it lightly and evenly on dry hair, making sure the product falls to the root for maximum lift and separation. Combine with Boost Cream or other American Crew styling products for enhanced volume and styling

$17.95


paste
DEFINING PASTE

Medium hold with low shine. For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. Defining Paste is similar to Fiber in texture and effects but is easier to use and distribute through hair. It can also be used in hair that's beyond 2'' in length. Application: Emulsify between palms and work a small amount evenly through damp or dry hair and style as desired. Features: Lanolin, Beeswax, Glycerin. Benefits: A rich emollient with moisturizing p

$16.95


fiber
FIBER

High hold with low shine. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. Application: For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired. Features: Lanolin, Cetyl Palmitate, Ceteareth-20, Beeswax. Benefits: Humectant and emollient responsible for unsurpassed hold, an emollient that provides a smooth after feel, a fine conditioner and an excellent emulsifie

$16.95


gel
FIRM HOLD STYLING GEL

Non-flaking formula. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. Application: Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone. Features: Dual Polymer Complex, Alcohol Free, Low pH, Carbomer. Benefits: Provides very high hold with a high shine, prevents flaking, avoids drying the hair and scalp, allows for easier distribution through hair.

$13.95$33.00


forming
FORMING CREAM

Medium hold with medium shine. Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. Application: Work a small amount evenly through damp or dry hair and style as desired. Features: Water Based, Lanolin Wax, Sucrose, PVP Copolymer, Glycerin. Benefits: Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair, a holding agent that encourages firmness,

$16.95


cream
GROOMING CREAM

High hold with high shine. Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine. Application: Apply a small amount evenly to palms and work into damp or dry hair. Features: Aloe Vera Gel, Lanolin, Coconut Oil, Beeswax. Benefits: Provides emolliency and moisturizing properties, responsible for tremendous hold and shine, provides conditioning properties and sheen, provides a barrier against moisture loss and has antioxidant properties.

$16.95


grooming
GROOMING SPRAY

Variable hold finishing spray. Grooming Spray is an incredibly flexible product. Use it on damp hair before styling or when hair is dry to hold styles in place. Excellent for gray hair or fine hair prone to static. It's also a buildable product, meaning the more you apply, the greater the hold. Grooming Spray washes out easily with no sticky residue. Application: Spray onto damp or dry hair. Comb or brush hair into place to create a softer natural hold. Features: Aloe Vera, Natural Humectants, UV Protectants, Variable Hold Formulation. Benefits: Conditions & maintains moisture, adds sh

$15.95


light
LIGHT HOLD STYLING GEL

Non-flaking formula. Light Hold Styling Gel builds thickness and shine while providing light control. Our alcohol-free, flake-free formula will not dry the scalp and contains thermal barriers that protect the hair from environmental stress and blow drying or heat treatments. This is one gel that works to condition scalp with ginseng and sage extract. Application: Apply to towel-dried hair. Comb through and allow to dry naturally. Features: Alcohol Free, Thermal Protectants, PVP Copolymer. Benefits: Non-drying to scalp, protects the hair during blow drying, provides body and fullness to the

$13.95$21.50


gel
MEDIUM HOLD SPRAY GEL

Easy styling control. Enriched with Sage, Ginseng, and Quillaja, Medium Hold Spray Gel provides a natural look and feel with medium hold. This product is alcohol free and contains a sunscreen that helps protect the hair from UV damage. Excellent for blow drying and hair of all lengths, this product can be used on damp or dry hair. Application: Spray a liberal amount, depending on length of hair, and style as usual. Features: PVP/VA Copolymer, Aloe Vera Gel, Sage Extract, Low pH. Benefits: Holding agent with excellent flexibility, aids in styling support and provides firmness, conditions &a

$13.95